Tuesday, January 24, 2006

The Muppets, Jessica, Pizza Hut, and Football…again.

Piggy in the 2005 Muppet/Pizza Hut adThe Muppets will once again team up with Pizza Hut and Jessica Simpson in an all new super-bowl commercial. Miss Piggy and Miss Simpson will reportedly appear in the new Pizza Hut ad to be broadcast during Super Bowl XL, which airs Sunday February 5, 2006 on ABC. The big game is expected to draw about 90 million viewers, and Super Bowl ads cost an estimated $2.5 million for a 30-second spot this year. Pizza Hut is once again showcasing the Muppets, who won over viewers the past two years.

"The Muppets bring a wink and a smile to it," said Tom James, chief marketing officer for Pizza Hut. "It's pizza after all ... It's about fun and enjoyment."

The Muppets with Jessica Simpson in a 2004 Super Bowl ad promoting the four-for-all pizza from Pizza Hut. In 2005, the Muppets appeared (Simpson-less) in a Super Bowl spot to push the new Pizza Hut Dippin' Strips. So keep your eyes out for the brand-new Muppet add this year; and I'll keep you posted if any more information surfaces on the subject.

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