It has taken three weeks, but the final rating reports for "The Muppets' Wizard of Oz" are complete. Earlier today I received an e-mail directly from the Muppet Holding Company. They wanted to put to rest all the speculation and rumors of how tele-film really did. As many of you may know, this was the first Muppet production to be released since Disney acquired the brand. The fate of the franchise was not solely riding on the performance; but the better Oz did in the May sweeps, the better the Muppets' future would be (as it would show Disney that the brand could still survive today). Needless to say, the Muppet did great, and Oz was a totally success in the eyes of the executives! Below is a portion of the e-mail I received from the Muppet Holding Company. Enjoy!
I hope this email finds you well! I was so excited to see that the fans enjoyed the premiere of "The Muppets' Wizard of Oz." Since you love to receive email news about any and all things Muppets, I thought you would want to hear about the films' ratings – and despite what some media spin would have you think, we think they are FANTASTIC! I've given you the top-line information below so that you can share them with Muppet fans. I think everyone will be ecstatic!
Drum roll, please...
Here are the ratings for "The Muppets' Wizard of Oz"
- Won its slot with children; Girls (ages 2-11)and Boys (ages 2-11).
- Among teens, Oz placed first with girls (ages 12-17); and among boys (ages 12-17), the Muppets ran a strong and close second.
- Among adults (ages 18-49), the Muppets placed second with women and men, just behind “Dateline”.
- Oz ranked #1 overall in four major markets: Los Angeles,
Chicago, Philadelphia, and San Antonio.
- The adult (ages 18-49) rating was up five percent over what ABC had
delivered in the May 2005 sweep with their regular "America’s Funniest Home Videos” and “Hope & Faith”.
- The movie delivered a 5.2 rating of kids 2-11. (That was the best Wonderful World of Disney numbers for kids in the last two seasons (with the exception of “Lilo & Stitch”, a non-original non-premiere movie).
- The Muppets provided the third best television kids delivery in prime time this entire season (just behind a couple of “American Idol” episodes on FOX).
Again, as a loyal Muppets fan, this is such great news to receive -- I hope you feel the same way! Feel free to put this information on your site -- I am sure the Muppets fans will go wild (just like all of us working with the Muppets have)!
All the best,
Director, Creative Affairs
The Muppets Holding Company